Stopping an NPD Process and Changing Product Mixes

Toyohiro Kono and Leonard Lynn

Chapter 10 in Strategic New Product Development for the Global Economy, 2007, pp 186-201 from Palgrave Macmillan

Abstract: Abstract Managers sometimes face the painful necessity of having to stop an NPD process. On other occasions, they may have to divest or discontinue a current product that is no longer successful or that no longer fits the company’s strategy. This chapter takes up these situations.

Keywords: Market Share; Sales Channel; Integral Architecture; Toyota Production System; Relative Market Share (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59938-3_10

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DOI: 10.1057/9780230599383_10

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