Creating a New Product Concept

Toyohiro Kono and Leonard Lynn

Chapter 5 in Strategic New Product Development for the Global Economy, 2007, pp 94-113 from Palgrave Macmillan

Abstract: Abstract New product success depends heavily on the compatibility of the product with corporate strategy, and on the formulation of a new product concept that meets market needs. Information on the market must be collected and evaluated. At the same time the NPD team must not be so constrained by current market demands that it overlooks opportunities in new markets. This chapter takes up these aspects of the creation of a new product concept.

Keywords: Product Development; Conjoint Analysis; Product Trait; Corporate Strategy; Product Concept (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59938-3_5

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230599383

DOI: 10.1057/9780230599383_5

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().