Mondavi in Aniane: A Promising, but Difficult, Start

Olivier Torrès

Chapter 4 in The Wine Wars, 2006, pp 74-89 from Palgrave Macmillan

Abstract: Abstract Mondavi’s first contact with Languedoc came after the phylloxera epidemic that struck the Californian vineyards in the early 1990s. At that time, Mondavi developed an interest in the Languedoc vineyards as a means of satisfying his needs in terms of supplies. He started buying wines from specific varieties of grape in bulk via regional wine merchants such as Skalli or Jeanjean. The wines transported by boat to the Napa Valley were bottled in California so that Mondavi could guarantee the quality. He then discovered the diversity and complexity of the Languedoc terroirs and started to like the region.

Keywords: Personalized Brand; Common Land; Real Estate Agent; General Council; Land Clearance (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1057/9780230624917_5

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