Planning for Competitive Identity

Simon Anholt

Chapter Chapter 4 in Competitive Identity, 2007, pp 63-86 from Palgrave Macmillan

Abstract: Abstract What is it that makes the government of a country, a city or a region decide it needs to improve its reputation? I have yet to come across a place that’s actually happy with its image (although much of this discontent is, to borrow A. H. Maslow’s definition,6 the “low grumbles” of countries with highly-developed economies and correspondingly highly-developed expectations).

Keywords: Brand Equity; Target Market; Brand Management; Royal Family; Brand Strategy (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1057/9780230627727_4

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