Establishing and Maintaining Environmental Credentials

Tom Curtin

Chapter 16 in Managing Green Issues, 2007, pp 193-197 from Palgrave Macmillan

Abstract: Abstract There are very few organizations which deliberately go out to damage the environment. Yet the activities of people will lead to environmental detriment. Therefore, companies tend to get highly defensive and see environmental communications as a form of fire fighting. But it need not be — it can be a mechanism to improve the business to the benefit of all its stakeholders.

Keywords: Green Group; Unleaded Petrol; Body Shop; Environmental Credential; Fossil Fuel Industry (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-80085-4_16

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DOI: 10.1057/9780230800854_16

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