Who is Using the Internet?

Dick Stroud

Chapter 3 in Internet Strategies, 1998, pp 38-53 from Palgrave Macmillan

Abstract: Abstract The growth of the Internet has been accompanied by a natural desire to understand the characteristics of its users, their rationale for purchasing the service and what they do when connected. A large and expanding ‘Internet watching’ industry has grown up to supply such data.

Keywords: Market Research; Internet User; Host Computer; Internet Data; Male Domination (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-333-98147-4_3

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DOI: 10.1057/9780333981474_3

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