The Semiotic Square of Linearity

Gérald Mazzalovo

Chapter 8 in Brand Aesthetics, 2012, pp 123-140 from Palgrave Macmillan

Abstract: Abstract In order to carry out the analysis of consumer preferences for certain linear aspects of brand manifestations, an analytical screen must first be developed with a minimum number of basic linear plastic elements. These basic units must have the following charsacteristics: Be primary linear units, that is to say have a maximum level of simplicity. Be easy to use and to recognize without any ambiguity. A basic linear element must not be confused with any other one. Be able to generate all possible linear forms. Must allow the extraction of the meanings of the manifestations analysed.

Keywords: Singular Point; Inflection Point; Semantic Axis; Left Vertex; Analytical Screen (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-02560-9_9

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DOI: 10.1057/9781137025609_9

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