Renewing India’s Relationship with Luxury

Dheeraj Sinha

Chapter 1 in The Luxury Market in India, 2012, pp 7-13 from Palgrave Macmillan

Abstract: Abstract India is not new to luxury. It has a rich tradition of luxury since the times of maharajas. In fact, the royalty and their tales influence many cultural ideals of luxury. Even today, the palaces of Rajasthan, now converted to heritage hotels like the Udaivilas, serve as fine examples of Indian luxury. Most of the religious texts, such as the Mahabharata, are set in the times of prosperity and describe a rather opulent lifestyle.

Keywords: Disposable Income; Indian Market; Brand Store; Luxury Brand; Rich Tradition (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26416-9_2

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DOI: 10.1057/9781137264169_2

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