The Changing Luxury Landscape

Sophie Maxwell

Chapter 3 in The Luxury Market in India, 2012, pp 29-39 from Palgrave Macmillan

Abstract: Abstract Luxury is by definition excessive. We don’t need it, we purely desire it, but our desires change with our culture and values. We live in a rapidly evolving world where these desires change quickly and dramatically and, thanks to a growing influx of global influences, the luxury category today sees power shifting away from previous ideals and many new and different views emerging. This has given life to different takes on luxury, all based on these different cultural values and all influencing and creating new fusions with one another. In the past luxury was about one ideal. In the future it will be about many ideals.

Keywords: Fair Trade; Luxury Brand; Previous Ideal; Global Audience; Retail Brand (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26416-9_4

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DOI: 10.1057/9781137264169_4

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