The Role of Data

Jed Hallam

Chapter Chapter 4 in The Social Media Manifesto, 2013, pp 29-42 from Palgrave Macmillan

Abstract: Abstract One of the most commonly overlooked aspects that this new world brings is data. From capture, to storage, to analysis and action—how can your organization make the most of all of the social data that is available and relevant to your business? And which of these data are reliable enough to make business decisions based on the insight they provide?

Keywords: Social Network Analysis; Social Technology; Social Data; Social Graph; Social Media Data (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27142-6_5

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DOI: 10.1057/9781137271426_5

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