The History of Music and Brand Relationships

Daniel M. Jackson, Richard Jankovich, Eric Sheinkop and David Marcus

Chapter 2 in Hit Brands, 2013, pp 23-30 from Palgrave Macmillan

Abstract: Abstract THE HISTORY OF MUSIC AND brands is best described as a palimpsest. The relationships have been written and rewritten many times but the roots are still visible and still inform the present.

Keywords: Music Industry; Brand Relationship; Super Bowl; Sheet Music; Partner Brand (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27148-8_2

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DOI: 10.1057/9781137271488_2

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