Epilogue: Expansion, Innovation, Price Sensitivity and Wealth

Josep Francesc Valls Giménez
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Josep Francesc Valls Giménez: ESADE Business School

A chapter in Beyond the Low-Cost Business, 2013, pp 183-185 from Palgrave Macmillan

Abstract: Abstract Companies’ response to the new price sensitivity was to reinvent the business model, in order to create more satisfaction; to create more wealth. As well as the four case studies in Chapter 4, we now add eight more companies that are openly using innovations connected to the low-cost phenomenon to draw certain general conclusions. We shall mark each of the innovations on a scale of one to five, where one is the lowest and five the highest.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27753-4_6

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DOI: 10.1057/9781137277534_6

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