A Perspective on Planning, Smart Growth and Place Branding

Kristof Assche, Ming Chien Lo and Raoul Beunen

Chapter Chapter 4 in International Place Branding Yearbook 2012, 2013, pp 69-77 from Palgrave Macmillan

Abstract: Abstract In this chapter, we argue that planning strategies sensitive for place branding could increase the appeal of smart growth projects by creating value for places and for things in those places. We develop a perspective on the potential synergy between smart growth and place branding that can be valuable in various contexts – in the US, the EU and communities elsewhere – since many encounter obstacles to comprehensive planning that could be reduced by paying closer attention to how value can be affected by planning.

Keywords: Urban Sprawl; Brand Management; Identity Narrative; Growth Management; Smart Growth (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28255-2_5

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DOI: 10.1057/9781137282552_5

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