Case D Social Media: An Insight into the “Public Mood” of Places? A Case Study of the City of Johannesburg

Wadim Schreiner and Frank M. Go

Chapter Chapter 8 in International Place Branding Yearbook 2012, 2013, pp 119-131 from Palgrave Macmillan

Abstract: Abstract Traditionally, the reputation of a location is measured by considering how individuals, organizations and “external” stakeholders feel, think and make decisions. “Reputation of place” measurement, including country and city, is emerging as a domain for inter-disciplinary analysis. While all these have absolute merits and are an integral part of any place’s efforts to improve its global reputation, what is often overlooked is the importance of “domestic reputation management”, including “public mood”.

Keywords: Social Medium; Sentiment Analysis; Monitor Group; Public Diplomacy; Place Brand (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28255-2_9

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137282552

DOI: 10.1057/9781137282552_9

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().