The Model in Action

Stefania Saviolo and Antonio Marazza

Chapter 5 in Lifestyle Brands, 2013, pp 88-124 from Palgrave Macmillan

Abstract: Abstract In selecting some specific cases to illustrate this model we came across Authority Brands such as Loro Piana, Cult Brands such as Ferrari and Ducati, and Iconic Brands such as Tiffany and Chanel. We found brands that used to be an Authority, Icon or Cult but have gradually shifted to something else, sometimes becoming Solution Brands, such as Timberland and Lacoste, at the price perhaps of a certain dilution of the original idea in order to cover a larger number of categories. We also found some brands that had been legendary for someone or somewhere in the world but today have simply disappeared.

Keywords: Food Sovereignty; Organisational Mechanism; Slow Food; Fashion Brand; Organic Cotton (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28593-5_6

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DOI: 10.1057/9781137285935_6

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