Introduction

Jonas Hoffmann and Ivan Coste-Manière

A chapter in Global Luxury Trends, 2013, pp 1-5 from Palgrave Macmillan

Abstract: Abstract The luxury industry is currently on a remarkable journey: quarter after quarter, Hermès, Louis Vuitton, Gucci and their counterparts announce record sales in a growing market with profits in double digits. Luxury companies, nevertheless, affirm unanimously that this journey is as challenging as it is exciting: the acceleration imposed by globalized markets, stock markets and digital technologies, to name but a few, demand velocity, agility and continuous adaptation.

Keywords: Luxury Good; Luxury Consumption; Luxury Brand; Fashion Brand; Current Market Situation (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28739-7_1

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DOI: 10.1057/9781137287397_1

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