Perspectives On Luxury Operations In China

Yves R Lucky and Francesco Giliberti Birindelli

Chapter 9 in Global Luxury Trends, 2013, pp 126-137 from Palgrave Macmillan

Abstract: Abstract Luxury operations in China can be challenging. This chapter first tackles the financial implications of luxury development in Asia and then presents in-depth the issue of licensing. It finishes by presenting two perspectives on what is next in the Chinese luxury market.

Keywords: Chinese Market; Luxury Good; Luxury Brand; Retail Distribution; Luxury Product (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28739-7_10

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DOI: 10.1057/9781137287397_10

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