Luxury In India: Seduction By Hypnotic Subtlety

Sandeep Vij

Chapter 12 in Global Luxury Trends, 2013, pp 171-184 from Palgrave Macmillan

Abstract: Abstract The allure of luxury intensifies if ownership is restricted at one end and the thirst to possess is unadulterated and lusty at the other. The super-rich can afford the luxury they desire. But what adds greatly to the desirability is not being able to get it. Genuine rarity and unattain ability has a particularly powerful persuasive appeal. To be and to remain exclusive, the price of admission must be high. Entry to the club must be restricted to a few, but desired by many. The greater the barrier to access, the more magnetic the offering.

Keywords: Luxury Brand; Brand Placement; Blue Sheep; Luxury Product; English Accent (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28739-7_13

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DOI: 10.1057/9781137287397_13

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