Advertising to Children in China

Kara Chan

Chapter 6 in Advertising to Children, 2014, pp 93-114 from Palgrave Macmillan

Abstract: Abstract China, which has the largest population of children in the world, adopted a one-child-per-family policy in 1979, and it is the current rule in urban China (Zhang & Yang, 1992). In 2008, there were 257 million children under age 15 in China, with approximately 45 per cent urban and 55 per cent rural (Population Reference Bureau, 2009). In fact, the urban population increased from 31 per cent of the total in 1995 to 46 per cent in 2009 (Population Reference Bureau, 2009; United Nations, 2005), reflecting a rapid rate of urbanization.

Keywords: Urban Child; Rural Child; Urban Sample; Television Advertising; Television Commercial (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-31325-6_6

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DOI: 10.1057/9781137313256_6

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