Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising

Fran C. Blumberg, Jessica M. Williams and Brian Kelley

Chapter 9 in Advertising to Children, 2014, pp 158-177 from Palgrave Macmillan

Abstract: Abstract The prevalence of media use among children and adolescents clearly demonstrates its prominence in their daily routines, which, as we will discuss below, increases their exposure to advertisements. Surveys in the United States suggest that 8- through 18-year-olds spend on average 10–11 hours per day with some form of media for leisure and academic purposes (Rideout, Foehr & Roberts, 2010). This time frame, which represents more than half of their waking hours, represents an increase from 2005 estimates of children’s and adolescents’ media use (Roberts, Foehr & Rideout, 2005). For example, children’s and adolescents’ recreational computer use increased from 1 hour and 2 minutes per day in 2004 to 1 hour and 29 minutes in 2009. Overall, increases in media use have been attributed to children’s and adolescents’ engagement with new forms of media, such as the Internet, as well as more traditional forms, such as television (Roberts & Foehr, 2008).

Keywords: Eating Disorder; Medium Literacy; Social Networking Site; Instant Messaging; Television Advertising (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-31325-6_9

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DOI: 10.1057/9781137313256_9

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