Striking a Balance

Simon Bridge and Cecilia Hegarty
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Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR

Chapter 19 in Beyond the Business Plan, 2013, pp 173-178 from Palgrave Macmillan

Abstract: Abstract Part I of this book argues that the business plan is not a suitable guide for many new enterprises. This is not, however, a criticism of all forms of planning. Some forward thinking is clearly required for any venture and, in any case, planning is not a simple issue. It can take many different forms — so a criticism of one form is not necessarily a criticism of another.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33287-5_19

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DOI: 10.1057/9781137332875_19

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