Business Plans — Why Are They Advocated?

Simon Bridge and Cecilia Hegarty
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Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR

Chapter 2 in Beyond the Business Plan, 2013, pp 13-25 from Palgrave Macmillan

Abstract: Abstract If you seek advice about starting a new venture it is very likely that you will be told that you need a business plan, especially if you describe your new venture as a business. There is very widespread agreement that a business plan is essential for a new venture (see Illustration 2.1) and therefore the first guidance this book considers is the business plan. However, Chapter 3 suggests that this view is wrong and that business plans are often not helpful for new ventures.

Keywords: Small Business; Business School; Business Plan; Bank Manager; Business Professional (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33287-5_2

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DOI: 10.1057/9781137332875_2

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