Postscript — The Relevance of Exploring

Simon Bridge and Cecilia Hegarty
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Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR

Chapter 22 in Beyond the Business Plan, 2013, pp 207-213 from Palgrave Macmillan

Abstract: Abstract The book is about and for those people who are thinking of launching a new venture and a useful starting point is not to think of a new venture automatically as an early stage business, even if it is also acknowledged that it has something in common with exploration. If a venture is labelled as a business the tendency will be to introduce too much business thinking and received business wisdom at too early a stage — and, as Part I shows, such thinking is often largely based on big business understanding and is not appropriate for many new ventures. Instead, most new ventures should be considered to be a form of exploration which might, at some stage, develop into a business.

Keywords: Left Hemisphere; Market Research; Business Plan; Narrow Focus; Exploration Approach (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33287-5_22

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DOI: 10.1057/9781137332875_22

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