Business Plans Are Not the Only Option

Simon Bridge and Cecilia Hegarty
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Simon Bridge: University of Ulster
Cecilia Hegarty: PLATO EBR

Chapter 4 in Beyond the Business Plan, 2013, pp 41-50 from Palgrave Macmillan

Abstract: Abstract If business plans are often not an appropriate guide for a new venture, then what is? The answer is that there is not one single approach which is best in all circumstances and there are a number of guides each with their own particular advantages relevant to different circumstances. Thus, instead of having just one tool to use in all circumstances, there is a selection of different tools, each with different uses.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-33287-5_4

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DOI: 10.1057/9781137332875_4

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