Trust

Jeanette Nyden, Kate Vitasek and David Frydlinger

Chapter Chapter 2 in Getting to We, 2013, pp 25-39 from Palgrave Macmillan

Abstract: Abstract Trust is the essential starting point for all We partnerships. Intuitively, everyone understands the importance of trust in commercial relationships. The Nobel laureate economist Kenneth Arrow agrees: “Virtually every commercial transaction has within itself an element of trust, certainly any transaction conducted over a period of time.”1 Without a fair degree of trust, companies simply will not continue on the journey to We. A lack of trust sets a hurdle that is too high to jump.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34415-1_3

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DOI: 10.1057/9781137344151_3

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