Negotiating Money for Mutual Benefit

Jeanette Nyden, Kate Vitasek and David Frydlinger

Chapter Chapter 8 in Getting to We, 2013, pp 155-179 from Palgrave Macmillan

Abstract: Abstract The rubber hits the road when negotiating money and allocating risks and rewards. The value potential from collaboration is the reason why companies establish commercial relationships. Without an expectation of long-term mutual gain, companies would be better off negotiating traditional transaction-based relationships centered on achieving only self-serving goals.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34415-1_9

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DOI: 10.1057/9781137344151_9

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