Introduction

Michael Fisher, Martin Abbott and Kalle Lyytinen

A chapter in The Power of Customer Misbehavior, 2014, pp 1-16 from Palgrave Macmillan

Abstract: Abstract In many ways, Simon Rothman was a typical young executive. Having graduated with an MBA from Harvard Business School in 1995, he joined McKinsey &any, a high-end strategy consulting firm, and rose quickly to the position of Engagement Manager. In 1998, the allure of the Internet and related new ways of doing business brought Simon to the Silicon Valley. After leaving the buttoned-down and comparatively safe confines of McKinsey, Simon toiled around the Valley for a while, eventually joining eBay — a fast growing Internet company soon to conduct an IPO — as a strategist in the business and corporate development team. Simon’s task was to create new relationships and generate new revenue streams with corporate partners.

Keywords: Initial Public Offering; Viral Growth; Senior Executive; Lead User; Successful Company (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34892-0_1

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DOI: 10.1057/9781137348920_1

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