Collecting Tribal Data

Brendan Richardson
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Brendan Richardson: University College Cork

Chapter 5 in Tribal Marketing, Tribal Branding, 2013, pp 74-91 from Palgrave Macmillan

Abstract: Abstract The first thing to remember in reading this chapter is that it assumes that the sort of background information discussed in Chapter 4 has already been gathered and considered.

Keywords: Cultural Capital; Discussion Forum; Ethnographic Research; Discussion Thread; Bullet Point (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34910-1_5

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DOI: 10.1057/9781137349101_5

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