Gentle Persuasion: Soft Power

Mike Clayton

Chapter Chapter 5 in The Influence Agenda, 2014, pp 111-135 from Palgrave Macmillan

Abstract: Abstract Gentle persuasion oft en achieves more than stronger tactics ever can and it is fundamentally based on liking. We do more for the people we like than for those we either don’t know or don’t like. So what is the secret to being liked? Let’s ask a selection of people to get some typical answers:

Keywords: Stakeholder Engagement; Social Motivation; Perceive Behavioural Control; Diffi Cult; Soft Power (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35585-0_7

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DOI: 10.1057/9781137355850_7

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