Defining Strategy: The Question of Appetite

Andrew Smart and James Creelman

Chapter 4 in Risk-Based Performance Management, 2013, pp 85-119 from Palgrave Macmillan

Abstract: Abstract The critical linkage between strategy execution and risk management is made at the objective setting stage, where a risk appetite level is set for each objective. This enables the board and executive to indicate the level of risk they believe to be acceptable for the pursuing of individual objectives.

Keywords: Business Model; Risk Tolerance; Strategic Objective; Strategy Execution; Business Model Innovation (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36730-3_4

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DOI: 10.1057/9781137367303_4

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