Commitment 13: Recognize the Maestro and the Virtuoso

Yasushi Kusume and Neil Gridley

Chapter 13 in Brand Romance, 2013, pp 169-179 from Palgrave Macmillan

Abstract: Abstract Although Yasushi is by no means what you might call a classical music fan, he has lived in two countries that are home to two top quality concert halls: Austria and The Netherlands. And because of this he has, on a few occasions, enjoyed performances by some of the best symphony orchestras in the world. When attending such concerts, he has always been amazed by how the musicians manage to perform in such an “orchestrated” manner.

Keywords: Career Path; External Network; Business Stakeholder; Role Description; Brand Experience (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36901-7_14

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DOI: 10.1057/9781137369017_14

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