Commitment 15: Create a Shared Culture

Yasushi Kusume and Neil Gridley

Chapter 15 in Brand Romance, 2013, pp 189-203 from Palgrave Macmillan

Abstract: Abstract In Chapter 13, we pointed out the importance of clear descriptions for each role. That said, we believe there is something even more important: the creation of a shared culture.

Keywords: Design Team; Shared Culture; Short Film; Brand Experience; Future Concept (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36901-7_16

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DOI: 10.1057/9781137369017_16

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