Commitment 2: Understand Short- and Long-Term Needs

Yasushi Kusume and Neil Gridley

Chapter 2 in Brand Romance, 2013, pp 31-42 from Palgrave Macmillan

Abstract: Abstract If you were to ask children what they need, most would say toys or games such as Nintendo, or perhaps an iPod or iPad – something they currently desire. You’d be hard pressed to find a child who’d reply, “After a careful study of the fast-growing Chinese market, which will undoubtedly become even more important in the long-term, I would say that I need an education in the Chinese language.”

Keywords: Chinese Language; Cultural Universal; Design Competence; Multifunctional Space; Official Colour (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36901-7_3

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DOI: 10.1057/9781137369017_3

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