Commitment 4: Understand How People Experience

Yasushi Kusume and Neil Gridley

Chapter 4 in Brand Romance, 2013, pp 57-72 from Palgrave Macmillan

Abstract: Abstract In order to take a people-focused approach, it is essential for you to understand how people experience the events in their lives. Let’s start with the Concise Oxford English Dictionary definition of “experience”:

Keywords: Mass Customization; People Experience; Memory Phase; Cultural Reference; Wine Tasting (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36901-7_5

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DOI: 10.1057/9781137369017_5

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