Commitment 5: Measure and Optimize

Yasushi Kusume and Neil Gridley

Chapter 5 in Brand Romance, 2013, pp 73-81 from Palgrave Macmillan

Abstract: Abstract Many men will, we think, recognize the following situation. You’re getting ready to go out when your wife or partner comes up to you with two dresses in her hand to ask which one you think is the best. For you, this is an irrelevant question because you know that the way you feel about her has nothing to do with the dress she chooses.

Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36901-7_6

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137369017

DOI: 10.1057/9781137369017_6

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().