Commitment 6: Introduce a “Love Tester”

Yasushi Kusume and Neil Gridley

Chapter 6 in Brand Romance, 2013, pp 83-92 from Palgrave Macmillan

Abstract: Abstract Many years ago, Nintendo brought out a toy intended to measure the level of love. Because Yasushi could only vaguely remember it, he surfed the internet while writing this book and found it in the beforemario blog (at: http://blog.beforemario.com /2011/02/nintendo-love-tester-1969.html). It was explained as follows:

Keywords: Stock Market Index; Business Growth; Design Driver; Proposition Framework; High Quality Design (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-36901-7_7

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DOI: 10.1057/9781137369017_7

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