Brand and reputation

Quentin Langley

Chapter Chapter 1 in Brandjack, 2014, pp 3-6 from Palgrave Macmillan

Abstract: Abstract The etymology of the word “brandjack” is obvious — it merges “brand” with “hijack.” But it is worth considering, for a moment, the meaning of the word “brand.”

Keywords: Public Relation; Excellence Theory; Coalition Force; Lion Dollar; Twitter Feed (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-37536-0_2

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DOI: 10.1057/9781137375360_2

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