THE CMO AND THE CIO: CROSSING THE RAGING RIVER

Lisa Nirell

Chapter Chapter 18 in The Mindful Marketer, 2014, pp 155-164 from Palgrave Macmillan

Abstract: Abstract One day, the two monks arrived at a deep river. At the edge of the river, a young woman sat weeping, because she was afraid to cross the river without help. She begged the two monks to help her. The younger monk turned his back. The members of their order were forbidden to touch a woman.

Keywords: Information Technology; Customer Relationship Management; Customer Experience; Strategic Priority; Customer Focus (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_18

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137386311

DOI: 10.1057/9781137386311_18

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().