SALES AND MARKETING: RETHINKING THE SYSTEM

Lisa Nirell

Chapter Chapter 19 in The Mindful Marketer, 2014, pp 165-174 from Palgrave Macmillan

Abstract: Abstract One of the greatest teachers of our era, the late Dr. Martin Luther King, understood how specific actions and behaviors within a broader context are connected. When he was confronted by racists, King recognized how their behaviors, and a single action, related to the scourge of racism. Many historians believe he was a systems thinker. To this day, his leadership provides a lesson—and a cautionary tale—to both marketers and sales professionals

Keywords: Service Level Agreement; Customer Relationship Management; Marketing Organization; Pain Point; System Thinker (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_19

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DOI: 10.1057/9781137386311_19

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