LOOKING INSIDE TO WORK OUTSIDE

Lisa Nirell

Chapter Chapter 20 in The Mindful Marketer, 2014, pp 175-184 from Palgrave Macmillan

Abstract: Abstract Among his many talents as a best-selling business author, speaker, and columnist, Marshall Goldsmith, selectively coaches several members of today’s elite corporate and military leaders. He is often surprised at the leaders who think they operate differently within their company than outside their company.

Keywords: Influencer Strategy; Hand Sanitizer; Brand Promise; Executive Sponsor; Midlife Crisis (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_20

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DOI: 10.1057/9781137386311_20

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