BIG DATA OR BIG DISAPPOINTMENT?

Lisa Nirell

Chapter Chapter 5 in The Mindful Marketer, 2014, pp 31-39 from Palgrave Macmillan

Abstract: Abstract My first corporate job out of college opened my eyes to the power of personal computing. As a 21-year-old, I never dreamed how much data would become a cornerstone of today’s modern marketers.

Keywords: Fraud Detection; Open Source Software Project; Marketing Initiative; Online Shopping Experience; Online Travel Agency (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_5

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DOI: 10.1057/9781137386311_5

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