MARKETING AND SALES: A HARD LANDING

Lisa Nirell

Chapter Chapter 6 in The Mindful Marketer, 2014, pp 41-49 from Palgrave Macmillan

Abstract: Abstract If John Gray had continued publishing bestsellers, I have the perfect title for his next book: Marketing Is from Mars; Sales Is from Venus.

Keywords: Sales Organization; Sales Team; Channel Partner; Customer Relationship Management System; Crystal Meth (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_6

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DOI: 10.1057/9781137386311_6

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