FIND YOUR INNER MARKETING GURU TO MAKE BETTER DECISIONS

Lisa Nirell

Chapter Chapter 8 in The Mindful Marketer, 2014, pp 61-67 from Palgrave Macmillan

Abstract: Abstract I do not believe that big data, customer-driven buying cycles and a growing set of job demands cause marketing leadership angst. The real culprit is the impermanence of the marketing profession. And that impermanence, when ignored or underestimated, leads to erratic decision-making, isolation, and unnecessary stress. This can drain even the most accomplished marketers.

Keywords: Customer Relationship Management; Mindfulness Base Stress Reduction; Walk Away; Marketing Profession; Customer Relationship Management System (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38631-1_8

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DOI: 10.1057/9781137386311_8

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