Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists

Enrique Ortega, Beatriz Rodríguez and María J. Such-Devesa

Chapter 3 in Integrated Communications in the Postmodern Era, 2015, pp 49-76 from Palgrave Macmillan

Abstract: Abstract This chapter deals with the importance of information for tourists when they are in a large city such as Madrid. Information enriches tourist knowledge, favouring tourist spending in the city, their experiences, and satisfaction. A good communications strategy benefits both tourists and the destination. The focus of the chapter is to: Present and discuss empirical evidence concerning the importance of tourist information in a large city. Evaluate the importance of online and offline communication through various forms of information. Compare the importance of various forms of online and offline information with the importance of several hotel services. Analyse tourist online and offline information in Madrid in relation to tourist interest. Establish practical implications of the study conducted in order to improve communication efficacy.

Keywords: Tourism Destination; Autonomous Community; World Heritage Site; Tourism Management; Urban Tourism (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38855-1_3

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DOI: 10.1057/9781137388551_3

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