Rationalization and Globalization of the Production System (1985–1998)

Pierre-Yves Donzé

Chapter 4 in A Business History of the Swatch Group, 2014, pp 38-62 from Palgrave Macmillan

Abstract: Abstract The rationalization of means of production within the Swiss watch industry, which was pursued in the years 1985–1998, was clearly a new phenomenon in this industrial branch, given the scope of the restructuring. Indeed, the merger of ASUAG and SSIH led to a conglomerate of weakly integrated watchmaking manufacturers, and the restructuring of the production of watches, movements, and watch parts posed a major challenge in the first years of the Swatch Group’s existence.

Keywords: Watch Movement; Watch Part; Complete Watch; Luxury Brand; Business History (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-38908-4_4

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DOI: 10.1057/9781137389084_4

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