Introduction: Shifting the Centre of Gravity

Sandra Vandermerwe

A chapter in Breaking Through, 2014, pp 1-13 from Palgrave Macmillan

Abstract: Abstract Customer-centric enterprises consistently outpace those that are not, in good times and in bad.

Keywords: Customer Relationship Management; Dominant Logic; Frugal Innovation; Market Space; Customer Outcome (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-39551-1_1

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DOI: 10.1057/9781137395511_1

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