Data Mining in Retail

Richard Boire

Chapter Chapter 24 in Data Mining for Managers, 2014, pp 193-200 from Palgrave Macmillan

Abstract: Abstract When considering consumers and their behavior at the most basic level, typically the transaction between seller and buyer comes to mind first. Being able to sell what a consumer wants is at the core consumer marketing. In earlier times, buyers and sellers converged at a public venue in open forums. Transactions then involved bartering, and buyers and sellers exchanged roles during the transaction. Eventually, goods and services came to be exchanged with some form of common currency rather than through bartering. Currency as the primary exchange instrument for buying and selling made more formal structures possible, such as stores.

Keywords: Loyalty Program; Public Venue; Card Transaction; Customer Level; Loyalty Card (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-40619-4_24

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DOI: 10.1057/9781137406194_24

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