Using Data Mining for CRM Evaluation

Richard Boire

Chapter Chapter 4 in Data Mining for Managers, 2014, pp 23-27 from Palgrave Macmillan

Abstract: Abstract As stated in earlier discussions, data mining is not just about building tactical solutions for specific issues, such as the creation of a retention model for new Telco customers. Data mining can also be used to develop overall strategies, such as a broad segmentation strategy. At an even more general level, data mining an be used to determine whether the deployment of a CRM program makes sense

Keywords: Data Mining; Retention Rate; Retention Model; Retention Program; Increase Retention Rate (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-40619-4_4

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DOI: 10.1057/9781137406194_4

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