Technology Trends, Business Implications

David F. Giannetto

Chapter Chapter 12 in Big Social Mobile, 2014, pp 221-229 from Palgrave Macmillan

Abstract: Abstract The pace, depth, and breadth of enterprise integration are only going to increase in the coming years. Organizations will find themselves spending more of their time and resources trying to connect the disparate dots between big data, social media, and mobile technology, between various functions and these three initiatives, between information and data, and between business goals and digital activities.

Keywords: Emotional Connection; Technology Trend; Personalized Brand; Online Retailer; Consumer Review (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-41040-5_13

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DOI: 10.1057/9781137410405_13

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