Introduction

Giampaolo Viglia
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Giampaolo Viglia: University of Eastern Piedmont

A chapter in Pricing, Online Marketing Behavior, and Analytics, 2014, pp 1-3 from Palgrave Macmillan

Abstract: Abstract Online marketing is a necessity in today’s competitive environment. It has played a central role during the last decade in changing how the customer relates to business and vice versa. The goal for the present and the future for online marketers is to know how to make your presence known, not simply to be online.

Keywords: Price Strategy; Revenue Management; Online Consumer; Hotel Industry; Online Market (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-41326-0_1

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DOI: 10.1057/9781137413260_1

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